Adidas Basketball is leaning into personality for the Anthony Edwards 3 launch — and not just Edwards' own. The brand has enlisted comedian Hasan Minhaj as the official insider for MINNATLANTASOTA, the campaign built around Ant's signature shoe, positioning Minhaj as the guy with direct access to everything Edwards does heading into the 2026-27 NBA season.
Adidas Taps Hasan Minhaj As Anthony Edwards' Official Insider — And He's Already Coming For Drake And LeBron
Adidas is merging comedy and basketball for its Anthony Edwards 3 campaign, bringing in comedian Hasan Minhaj as Ant's official insider for the MINNATLANTASOTA rollout. Minhaj wasted no time making noise, taking shots at Drake and LeBron in his new role.
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